CEDAR INC. | Lead Designer, brand | New York, NY | 4/2021 - Present
A healthcare financial engagement platform that keeps patients happy and businesses healthy. Captivating the B2B audience with designs that elevate and ensure both brand continuity and consistency, developing designs for multi-platform, multi-channel digital campaigns that meet business objectives and support both brand marketing strategy are every day responsibilities.
GREENMELLEN MEDIA | Lead Designer | Marietta, GA | 4/2019 - 4/2021
I’m working independently, face-to-face with multiple different clients simultaneously, concepting and executing ideas for print and digital pieces. Besides business identities, stationery, and brochures, I also wireframe and design websites, ensuring brand consistency. Providing photography for the agency’s social media channels as well as headshot sessions for clients are essential parts of my every day responsibilities.
AMERICAN CANCER SOCIETY | Graphic Designer + Photographer | Atlanta, GA | 8/2016 - 4/2019
Responsibilities included assisting the organization with marketing materials for various events as well as designing brand new campaigns with all of its parts. Besides working on print materials and web graphics, I provided the in-house, event, and social media photography.
MAAS creative | Graphic Designer + Photographer | 1/2012 - Present
Striving to design brands that represent my customers in the best light possible. Designing identities for businesses in Atlanta has been a major accomplishment. Consulting, designing, and presenting final brands is a process which I plan with great attention to detail. Besides designing, I also book regular photo sessions with clients and their dogs.
GLOBAL PAPER SOLUTIONS | Graphic Designer | Atlanta, GA | 9/2015 - 7/2016
Designing various marketing and tradeshow materials as well as their website and email marketing campaigns, while also collaborating with print houses on time-sensitive projects.
THE IMPACT PARTNERSHIP | Graphic Designer | Kennesaw, GA | 1/2014 - 9/2015
Consulting with financial advisors about their brand identities before designing their logos, business cards, stationery, brochures, websites, and seminar materials was an every day task. I also collaborated with marketing managers and brainstormed with designers in order to come up with innovative ideas for advisor trips and event preparations for celebrity guests such as Carrie Underwood and Tim McGraw.
EDMUND OPTICS | Graphic Designer | Barrington, NJ | 1/2011 - 10/2013
Besides preparing handouts, postcards, posters, and large-scale banners for trade shows, laying out catalogs for the US, UK, and Germany was one of my biggest responsibilities. Being fluent in German made me the point person for the German marketing team and responsible for designing ads for German photonics magazines. Taking a web design class while working fulltime added helping with various web-related tasks to my responsibilities.
“Elena was such a star on our team! Her charismatic personality, her positive outlook, and her fearless approach to any project gives her team and clients full confidence in her capabilities. She gives 100% on every project (large and small) and is always looking for areas to stretch and improve herself. Her positive energy is contagious and was a welcome addition to our company culture.
Her creative stills are top notch as well. She presents her creative deliverables to clients with confidence and can beautifully present any project with her mockups and portfolio layouts. She works fast, diligently and always comes to the table with creative ideas. Elena never missed a deadline and never dropped the ball.”
“Elena is a unicorn in a field of horses. I’ve had the pleasure to work with her on the biggest campaign of the year for Making Strides Against Breast Cancer and she really knocked it out of the park. She consistently produces exceptional work, multi-tasks multiple projects, and meets impossible deadlines, while still maintaining a smile and notable sense of humor. What I appreciate about Elena is her proficiency in design, typography, hierarchy, and the way she always manages to have a perfect balance of white space and content. She accepts feedback with grace, and is eager to learn. No matter what creative challenge prevails, she always figures out a solution.”
“Elena is one of those creatives that you wish you could hire. I hired her for three reasons: she was humble yet assertive of her abilities, she was hungry to learn, and she has the most infectious laugh I’ve ever come upon. She always rose to the occasion and was great receiving both director and client feedback. Culturally she was a rock in our department and no matter how stressed things got we could always count on her for a laugh.
During her time on my team she grew from being a junior-level designer to a senior designer in a very short time and I am continually impressed with her work now as both a photographer and designer.”